Graduate Certificate in Marketing
Universidade da Austrália Ocidental, A (UWA)
Tipo de instituição: Universidade/Instituição de Ensino Superior
Nível: Pós-graduação
CRICOS: 00126G
Completing postgraduate studies in Marketing will place you at the interface between an organisation and its customers, and the Graduate Certificate in Marketing will equip you with core knowledge in the field. The course can serve as a standalone qualification, or as an entry pathway into the Master of Marketing.Marketing focuses on making and keeping customers by finding, communicating and sustaining the competitive advantage that makes a company truly successful. Topics covered in Marketing include advertising, company strategy, competitive analysis, and value creation.Marketing students at UWA have the opportunity to undertake projects for organisations, and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.
