Master of Business (Integrated Marketing Communication)

Tipo de instituição: Universidade/Instituição de Ensino Superior
Nível: Pós-graduação
CRICOS: 00213J

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Informações do estudo

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